What is a Stitcher?

For some online retailers that use videos to interact with their customers and create sales opportunities, they may want to test out different sections of their videos swapped out with multiple versions.

Take for example, you have a sales video that details your product and the benefits of using your product. You may even have multiple benefits to your product and you want to test out which value proposition converts more customers. So you shoot multiple versions of the value proposition segment. Using the Stitcher, you can now create multiple variations swapping out the value proposition segment. After building the Stitcher, you will be able to copy the embed code from each variation to test our which one converts more. To learn how to setup your first Stitcher, check out our Stitcher Creation article.

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